Thirteen Lune Is the Chicest New Beauty Retailer—Here’s What We’re Ordering

At the beginning of the year, I always like to purge my beauty stock. I get rid of the things I don’t use, I donate and gift unopened products I know other people will get more use from than I will, and I assess the types of brands, formulas, and retailers I want to continue investing in over the course of the 360-some days to come. Of course, online beauty emporiums like Sephora, Ulta, Dermstore, and Violet Grey will always be shopping mainstays, but in 2021, I’m continuing my emphasis on smaller-scale e-commerce sites that put Black and Brown founders and their amazing beauty offerings at the forefront. (I highly recommend you do the same!)

It’s important to support your favorite small businesses by shopping directly from their websites, but I also love lesser-known retailers like Inside Outer, Blk + Grn, Marjani, and, most recently, Thirteen Lune that bring together tons of amazing brands that allow shoppers to discover and sample a variety of cool, very chic beauty labels from one online destination. 

Co-founded by Nyakio Grieco and Patrick Herning late last year, Thirteen Lune was created by the duo to help ensure that consumers continue to shop Black with the same vigor they had last summer when, all of a sudden, lots of brands that previously felt invisible catapulted in popularity (a phenomenon which, Grieco shares, instigated mixed emotions from many Black entrepreneurs). 

It’s no secret that Black business owners face far more financial obstacles than many of their non-Black counterparts, so while Thirteen Lune is a shopping-friendly e-commerce site, it’s also an amazing destination for Black- and Brown-owned beauty brands to be seen and heard. In a press release, Grieco and Herning share that “storytelling honoring the heritage and history of the Black and Brown culture and community, amplifying the voices behind each brand, and spotlighting them with prominence” are just as important as the products themselves. Thirteen Lune might be a comparatively fresh name on the beauty retailer scene, but its lineup of products and brands is dreamy bar none and full of offerings for people of all colors. (I don’t know who still needs to hear this, but Black- and Brown-owned brands aren’t only for people with Black and Brown skin.)

Below, my fellow beauty editor Courtney Higgs and I are sharing our top 10 product picks currently on our Thirteen Lune wish lists, all of which are sure to whet your beauty shopping appetite. Keep scrolling! 

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