The Entire Beauty World Is Watching This Brand Started By Two Women Under 25

Teng moved to L.A., so she and Olowe could move in together and commit themselves to bringing this burgeoning company to life. They work with two dermatologists at Stanford University to develop products that are clinically proven to minimize the appearance of skin conditions. As a pair, Olowe and Teng focus on building a brand that takes the pressure off treating skin conditions by doing away with the pressure that perfect skin is the goal and embracing the idea that treatments are normal elements of self-care. They’re achieving this through beautiful and fun branding, community engagement, and a general ethos that the source of happiness is everchanging and comes from within. As their website says, “And looks fade anyway, who cares?”

So Olowe and Teng focus on how they can give back beyond the world of beauty, zeroing in on mental health advocacy and donating 1% of profits to mental health organizations. So far, they’ve donated $10,000 to Sad Girls Club, Therapy for Black Girls, and Fearless Femmes 100. With such an inspiring business model, it’s no surprise that their roster of angel investors includes powerful women like Insecure‘s Issa Rae and Yvonne Orji, Netflix’s CMO Bozoma Saint John, and DJ Hannah Bronfman. Read our interview with them to find out more about their business and how they’re building a digital community during a pandemic.

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