So when it launched in the UK nearly three years ago, it’s needless to say that people flocked to the aisles of Boots to stock up—including me. And unlike what happens with so many UK makeup launches, the fuss around Paradise never did really die down. Three years on, and it is still a permanent feature in my makeup routine. With just one coat, lashes appear dramatically fuller and longer but maintain a weightless feel that is both comfortable and mess-free. Not only that, but after many hours of wear—even with my oil-prone lids—it failed to smudge. Even my friends have noted that this isn’t necessarily the case for them, so they opt for the waterproof formula instead, which seems to do the trick.
If I could only keep hold of one mascara in my rather shamefully large collection, I wouldn’t even hesitate in deciding on this one. Compared to other far more expensive options, I can categorically say that L’Oréal Paris Paradise Volumising Mascara is just about one of the most volumizing and lengthening that money can buy. Don’t believe me? Just ask Beyoncé.