Nope, this is not a drill. In lieu of the standard, long-winded, and public Labor Day sales we’re accustomed to, our beauty-devoted friends over at Violet Grey are hosting a special kind of beauty sale—the super-secret, exclusive kind—and you, dear Who What Wear readers, have scored an invitation.
In a loyalty-geared For Customers Only sale, Violet Grey is offering 20% off sitewide to a select audience of shoppers, and because you’re here and reading this, you’ve made the cut! The sale is two days only, Sunday, September 6, through Monday, September 7, and aside from gift cards and a few brand exclusions, the retailer is your shopping oyster. (Think hot-ticket labels like Augustinus Bader, Tata Harper, Tatcha, Dr. Barbara Sturm, Kosas, Byredo, and so many more.)
All you have to do is shop until you drop and apply the promo code CUSTOMERSONLY at checkout to redeem your 20% off. To whet your appetite, and because I’m personally very excited about this sale, in particular, I’ve gone ahead and done some premature shopping on your behalf. Below, 32 covetable beauty splurges I’d recommend adding to your shopping cart immediately. Keep scrolling!